Locations
Where we work
Thirty-two countries and ten cities across the EU, the Nordics, North America and the UAE — with what actually differs in each, rather than the same page with a name swapped.
The craft does not change between markets. What changes is the law, the language, the payment habits and the buying culture, and those change enough that a campaign or a system built for one country frequently fails in another for reasons that are invisible from outside it.
Each country page sets out what actually differs: the data protection and marketing consent regime, the invoicing obligations, the accessibility position, the payment methods people use, the cities where demand concentrates and the sectors that buy. Several of these are the difference between a system that works and one that cannot legally be used.
We deliberately do not publish a page for every combination of service and location. Generating the cross-product of twenty-two services and thirty-two countries would produce over seven hundred near-identical pages — the doorway pattern, which carries manual-action risk and which we will not build. One axis is multiplied here, and every page carries something that could not have been templated.
European Union
Austria
German-speaking, smaller and more conservative than Germany, with unusually strict rules on unsolicited marketing and a natural bridge into Central and South-Eastern Europe.
Read more →Belgium
Three official languages in a country the size of a large region, mandatory B2B e-invoicing from 2026, and the institutional centre of the European Union.
Read more →Bulgaria
Cyrillic script with real technical consequences, a substantial IT outsourcing sector, and a currency transition in progress.
Read more →Croatia
Real-time transaction fiscalisation, tourism seasonality more extreme than almost anywhere in Europe, and a recent euro changeover.
Read more →Cyprus
Greek script alongside English business language, a large CySEC-regulated investment sector, and a significant shipping registry.
Read more →Czechia
Central Europe’s most industrialised economy, a strong domestic technology sector, and a search market where a local player still outranks Google for some queries.
Read more →Estonia
The most digitally advanced public administration in Europe, a startup density out of all proportion to its size, and a language related to Finnish rather than to its Baltic neighbours.
Read more →France
A large, protected market where the French language is a legal requirement rather than a courtesy, and where the data regulator sets the European tone.
Read more →Germany
The largest economy in Europe, the strictest marketing consent rules in it, and a Mittelstand that buys systems rather than campaigns.
Read more →Greece
Mandatory real-time transaction reporting, an alphabet that breaks careless technical implementations, and an economy where tourism sets the calendar.
Read more →Hungary
Real-time invoice reporting to the tax authority, a language unrelated to anything nearby, and a strong automotive and services base.
Read more →Ireland
English-speaking EU access, the European headquarters of most large technology companies, and a data protection authority with outsized influence.
Read more →Italy
Europe’s most advanced mandatory e-invoicing regime, an assertive data regulator, and an industrial base of small manufacturers with world-class products and dated systems.
Read more →Latvia
The middle Baltic state, with a significant Russian-speaking population, a transit and logistics economy, and a language unrelated to either neighbour.
Read more →Lithuania
The largest Baltic state, an outsized fintech licensing hub, and world-class niches in lasers and life sciences.
Read more →Luxembourg
Three official languages, a financial sector regulator with strict outsourcing rules, and a workforce that mostly lives in another country.
Read more →Malta
English-speaking EU access, a very large remote gaming sector, and the constraints of operating on a small island.
Read more →Netherlands
A small, dense, highly digital market with excellent English, strict cookie enforcement, and one payment method that matters more than all the others combined.
Read more →Poland
The largest economy in Central Europe, a serious engineering talent base, and a national e-invoicing system that every billing integration has to speak.
Read more →Portugal
A fast-growing technology market with certified-invoicing-software rules that catch foreign builders out, and strong English proficiency in the technology sector.
Read more →Romania
One of the EU’s most demanding electronic reporting regimes, a very large IT services sector, and fast-growing domestic e-commerce.
Read more →Slovakia
The most automotive-dependent economy in Europe per capita, eKasa fiscal reporting, and a language close enough to Czech to be misleading.
Read more →Slovenia
Small, wealthy by regional standards, with fiscal invoice verification and an export manufacturing base punching above its size.
Read more →Spain
A large market with an unusually active data regulator, four co-official languages, and invoicing software rules that catch most foreign suppliers by surprise.
Read more →Nordic countries
Denmark
Small, wealthy and thoroughly digital, with a bookkeeping law that quietly forces most businesses to modernise their systems.
Read more →Finland
Deeply engineering-led, quietly among Europe’s most digital, and linguistically unlike every other market in this list.
Read more →Iceland
A very small domestic market with an outsized export sector, cheap renewable power, and a language that resists every shortcut.
Read more →Norway
Wealthy, digital and inside the single market without being in the EU — which changes the legal plumbing more than most suppliers expect.
Read more →Sweden
High digital maturity, near-universal BankID, flat decision-making that takes longer than it looks, and buyers who distrust overstatement.
Read more →North America
Canada
Similar to the United States on the surface and materially different underneath: the strictest anti-spam law in the developed world, and a province with real language legislation.
Read more →United States
The largest and most competitive market here, with no single privacy law, real accessibility litigation risk, and search auctions that punish generic positioning.
Read more →United Arab Emirates
Cities
Ten cities where demand concentrates, each covering the local districts, clusters and the factors that change how an engagement runs.
Berlin, Germany
Germany’s startup capital: the most English-tolerant business culture in the country, the deepest venture funding, and a talent market that is genuinely difficult.
Read more →Amsterdam, Netherlands
International headquarters, a dense fintech and scale-up population, and the most expensive commercial market in the Netherlands by a wide margin.
Read more →Paris, France
Around a third of French GDP, the largest startup ecosystem in continental Europe, and a market where French is a legal requirement rather than a courtesy.
Read more →Stockholm, Sweden
One of Europe’s most productive startup ecosystems per capita, near-universal BankID, and a buying culture that punishes overstatement.
Read more →Copenhagen, Denmark
Flat hierarchies, fast decisions, exacting design standards, and a public sector that digitised early enough to raise everyone’s expectations.
Read more →Oslo, Norway
High costs that make automation pay back faster than anywhere in Europe, near-universal BankID and Vipps, and EEA rather than EU legal footing.
Read more →Dublin, Ireland
The European base for much of the global technology industry, sitting alongside a domestic SME economy that buys completely differently.
Read more →New York, United States
The most expensive advertising market in the world, the densest agency competition anywhere, and genuine ADA accessibility exposure.
Read more →Toronto, Canada
Canada’s financial and technology centre, with AODA accessibility obligations that apply widely and anti-spam rules stricter than anything in the United States.
Read more →Dubai, United Arab Emirates
A regional hub where the free zone a client sits in changes the rules, WhatsApp carries most commercial conversation, and speed is a qualifying criterion.
Read more →What to check before entering a market
Six questions that determine most of the cost and most of the risk of operating in a new country. Each country page answers them specifically.
- Which consent regime applies?
- Opt-in, opt-out or something narrower, and whether business contacts are treated differently from consumers. This determines whether an existing email programme can be used at all.
- What do people pay with?
- iDEAL, Bancontact, BLIK, MobilePay, Swish, Multibanco, Interac. A card-only checkout underperforms in most of these markets and the cause is invisible from a funnel report.
- Is there an invoicing mandate?
- Italy, Romania, Hungary, France, Germany, Belgium and others operate national platforms or reporting obligations. A conventional invoice does not satisfy them.
- Is the language a legal requirement or a preference?
- In France and Quebec it is a legal question. In Germany and Italy it is commercially decisive. In the Netherlands and the Nordics, English is workable for B2B.
- What is the accessibility position?
- The European Accessibility Act reaches many private services from June 2025, Norway has had domestic obligations for years, and the United States has active litigation risk.
- Where must the data live?
- Public-sector and regulated procurement frequently specifies national or EU processing, and Norway and Iceland sit inside the EEA rather than the EU.
How we work across markets
Remotely as standard, with travel for discovery workshops, on-site process audits and the first meeting where a market’s business culture genuinely benefits from one — which in Italy, France and the Gulf it does.
We commission native writing, translation and typesetting for every customer-facing language rather than publishing machine translation. It is identifiable to native readers and it costs more in credibility than it saves in fees.
We do not give legal advice. The regulatory summaries on these pages describe how we scope and build and are current to our latest review; where a project turns on a question of law we will say so and recommend local counsel rather than improvising an opinion.
A note on the regulatory summaries. They describe how we scope and build, they are current to our latest review, and they are not legal advice. Rules change, implementation dates move, and applicability depends on facts about your business we do not know. Where a project turns on one of these points we will say so and recommend local counsel.
The country pages are deliberately uneven in length, because the markets are uneven in complexity. Germany, France and the UAE have more that genuinely differs than Malta or Luxembourg do, and padding the shorter ones to match would make them less useful rather than more.
Questions
Do you have offices in these countries?
No. We work remotely and travel for workshops and discovery. We would rather say that plainly than claim a local presence we do not have, which is a common and easily checked exaggeration.
Why not a page for every service in every city?
Because it is the doorway-page pattern. Twenty-two services across thirty-two countries is over seven hundred near-identical pages, it carries manual-action risk, and it produces nothing a reader values. We multiply one axis and give each page real substance.
Which markets do you know best?
The EU and the Nordics, where we work most. North America and the UAE we deliver into regularly with realistic acknowledgement of the time zone and the cultural differences.
Can you deliver in local languages?
We manage in English and commission native writing and typesetting for customer-facing content. We do not publish machine-translated marketing copy in any language.
How do you handle time zones?
Same-day working across Europe and the Gulf. North America runs on afternoon overlap, which suits project work and not engagements needing constant synchronous contact — and we say so rather than taking the work.
Do you advise on local compliance?
We build to the requirements and raise them during scoping. We are not lawyers and we will not give legal advice; where a question turns on interpretation we recommend local counsel.
Can you work in a country not listed?
Possibly. The list reflects where we have genuine working knowledge of the regulatory and commercial landscape. Beyond it we would be candid that we are learning alongside you.
Which currency do you contract in?
Usually euros, or the local currency where a client operates in it and quoting in euros would push exchange risk onto them. We would rather discuss that than default.
How current are the regulatory details?
Current to our latest review, and stated as scoping context rather than legal advice. Several of the obligations described — e-invoicing mandates in particular — have had their dates moved more than once, so confirm applicability with local advisers.
Do you charge more for cross-border work?
Not as a surcharge. Where a market genuinely requires more work — a separate locale, an e-invoicing integration, a consent rebuild — that appears as scope rather than as a premium on the same scope.
Can you handle a multi-country rollout?
Yes, and we would usually recommend sequencing rather than launching several at once. Each market carries its own consent, payment, language and invoicing work, and three simultaneously generally means three done badly.
Not sure where to start?
Describe the problem rather than the service. We will tell you what we would do about it, and whether it is worth doing at all.
Get in touch