Industries
Industries
Thirty sectors, each with every one of our services written for that industry rather than described in general.
A service page tells you what a discipline is. An industry page tells you what it looks like in your sector, which is frequently a different thing — paid advertising for a law firm and paid advertising for a freight forwarder share a name and almost nothing else.
Each of these pages carries a paragraph on every service, written for that industry. The test each one has to pass is whether it could be moved to another sector page unchanged. If it could, it has not been written properly.
The sector list is not arbitrary. It follows where digital transformation spending and AI adoption are actually concentrated: manufacturing, professional services and retail by volume; securities, banking and healthcare by growth rate; construction and logistics by how fast adoption is changing.
The pages are also a filter in both directions. A sector page that describes your operation accurately is a reasonable signal that a conversation will be productive; one that reads as though it could have been written about any business is a signal that it will not be, and we would rather you found that out here than three weeks into a scoping exercise.
None of them claim exhaustive coverage of a sector. They set out what we have seen repeatedly, what tends to be the binding constraint, and which regulatory or operational facts change the shape of a project — the things a supplier normally discovers halfway through and passes on as a variation.
Sectors
Manufacturing & Industrial
Excellent products, world-class production, and commercial systems that have not been touched in a decade. That gap is the opportunity.
Read more →Logistics & Freight
One of the fastest-moving sectors for AI adoption, and one where most of the value is still locked in email attachments.
Read more →Legal Services
A sector where the work is documents and judgement, the advertising is regulated, and confidentiality constrains every architecture decision.
Read more →Real Estate & Property
Enormous lead volume, brutal response-time competition, and a transaction that runs on documents nobody enjoys producing.
Read more →Healthcare & Clinics
One of the fastest-growing sectors for digital investment, and the one where the constraints on what you may say and where data may sit shape everything.
Read more →Construction & Engineering
The fastest-accelerating sector for AI adoption, running on drawings, variations and payment applications that arrive as PDFs.
Read more →Financial Services & Banking
Among the fastest-growing categories of digital investment, and the one where a marketing claim can be a regulatory breach.
Read more →E-commerce & Retail
The third-largest sector for digital transformation spending, and the one where a business can grow revenue while losing money on every order.
Read more →Hospitality & Hotels
A sector where the OTAs supply the volume and take the margin, and where every system decision has to survive a season.
Read more →Professional Services
The second-largest sector for digital transformation spending, selling something that only exists as the time of people who are hard to replace.
Read more →SaaS & Software
Buyers who evaluate suppliers professionally, sell to people who do the same, and measure everything — which raises the bar on both sides.
Read more →Accounting & Tax
A profession being reshaped twice at once — by e-invoicing mandates arriving across Europe, and by the automation of the compliance work that used to pay for everything.
Read more →Recruitment & Staffing
A two-sided market where the database is the entire asset, and where automated screening is now a regulated activity.
Read more →Automotive & Mobility
A sector where the manufacturer sets the rules, the margin is in aftersales, and lead response time decides who sells the car.
Read more →Energy & Utilities
Enormous operational data volumes, heavy regulatory reporting, and customer systems that were built for a market that no longer exists.
Read more →Insurance
A document-heavy business where the product is a promise, the marketing is regulated, and renewal retention quietly decides profitability.
Read more →Education & Training
Long enrolment cycles, accessibility obligations that are genuinely enforced, and learner data that includes minors.
Read more →Travel & Tourism
Long research cycles, multilingual audiences, and package regulation that turns a bundled booking into a legal obligation.
Read more →Wholesale & Distribution
Thin margins, enormous SKU counts and customer-specific pricing that lives in a system nobody wants to touch.
Read more →Food & Beverage Production
Traceability obligations that must survive a recall, retailer requirements that exceed them, and a direct channel most producers have never built.
Read more →Architecture & Design
Work won on portfolio and relationship, delivered on drawings, and quietly lost on unrecovered fee variations.
Read more →Fintech & Payments
Startup growth expectations inside a supervised institution, where onboarding conversion and financial crime obligations pull in opposite directions.
Read more →Fitness & Wellness
A subscription business where churn decides everything and January decides the year.
Read more →Pharma & Life Sciences
Where data integrity is a regulatory obligation, promotion to the public is largely prohibited, and every system that touches quality must be validated.
Read more →Nonprofits & Associations
Retention economics identical to a subscription business, budgets that must be defended to a board, and systems that have to work for volunteers.
Read more →Restaurants & Food Service
Margins measured in single percentage points, delivery platforms taking a third, and allergen data that is a legal obligation rather than a menu detail.
Read more →Agriculture & Agritech
A sector where subsidy compliance, buyer requirements and new supply chain regulation all demand data that farms have never systematically collected.
Read more →Medical Devices
Where the documentation is the product as far as a regulator is concerned, and post-market surveillance never ends.
Read more →Marine & Shipping
Assets moving between jurisdictions, crews whose certificates expire, and emissions reporting that has become a financial obligation.
Read more →Public Sector
Where accessibility is law, procurement is formal, and the service has to work for everyone rather than for a target segment.
Read more →How to read these pages
They are long by design, because the useful part is the specific paragraph rather than the overview.
- Start with the pressures
- The forces section describes why the sector is moving. If none of it sounds like your business, the rest will not either and the page is not for you.
- Skip to your discipline
- Each page splits into marketing and technology. Read the two or three paragraphs relevant to what you are actually considering.
- Read "where the work usually starts"
- It names the first engagement we would recommend, which is rarely the most visible problem and usually the cheapest to prove.
- Check the sector specifics
- Regulatory and operational constraints that change scope. This is the part that most often surprises a supplier who has not worked in your sector.
- Then read the service page
- The industry paragraph tells you how it applies; the service page tells you how the work runs, what it costs to find out, and where it goes wrong.
- Read the FAQs last
- They answer the questions clients actually ask at the end of a first call, including the ones about what we will not take on. Several of them say no to something, which is the point.
- Compare two sectors if you sit between them
- Businesses frequently straddle two — a manufacturer with a distribution arm, a clinic group with a retail operation. Reading both pages usually makes clear which side the binding constraint sits on.
Why these are separate pages
Because the alternative — one generic service page and a promise that we adapt — asks you to take on trust something that can simply be written down. If we understand a sector, that should be demonstrable before you get on a call.
They are also deliberately not a service-by-industry cross product. Twenty-two services across thirty sectors would be 660 pages, which is the doorway pattern and carries manual-action risk. One axis is multiplied here: the sector. The services appear as sections within each page, not as pages of their own.
Where we do not have genuine depth in a sector, it is not listed. The absence of an industry here means we have not worked in it enough to write something specific, which is more useful to you than a page that could have been written about anything.
The sector list follows published research on where digital transformation spending and AI adoption are concentrated rather than where we would like to sell. That is why it includes unglamorous sectors with large administrative burdens and excludes several that market themselves as innovative but buy very little.
Every page states at least one thing we would not do in that sector, and in the regulated ones — medical devices, pharmaceuticals, insurance, public services — that includes work we would actively decline. A capability list with no boundaries in it is not a capability list, and in those sectors the boundary is the most useful thing on the page.
Questions
Our sector is not listed — does that mean you cannot help?
It means we have not worked in it enough to write something specific, which is deliberately different from claiming coverage we do not have. Describe the situation and we will be straightforward about whether it is close enough to something we know.
How current is the sector research?
The list follows published digital transformation spending and AI adoption data as at our latest review. Where a page cites a sector-specific regulation, that is scoping context rather than legal advice and should be confirmed locally.
Do you charge more for regulated sectors?
Not as a surcharge. Where a sector genuinely requires more work — validation, audit trail, restricted marketing claims — that appears as scope rather than as a premium on the same scope.
Can you combine an industry with a specific country?
In an engagement, yes, and that is normal. On this site they are separate pages on purpose: publishing every sector against every country would be several hundred near-identical pages and would earn a manual action rather than traffic.
Which sectors do you see most?
Manufacturing, professional services, logistics and real estate, by some distance. Those are also the sectors where the gap between operational capability and commercial systems tends to be widest.
What does it cost?
Quoted per phase against a defined scope after a discovery call. We do not publish rates, because the range within any one of these sectors is an order of magnitude.
Are these pages written for search or for readers?
For readers, and the structure is the same one we would use in a document sent to a prospect. Sector pages that exist only to rank read like it, and both the reader and the search engine can tell.
Do you work in sectors you have not listed?
Sometimes, where the underlying problem is one we know well in a neighbouring sector. We would say which neighbouring experience we are relying on rather than implying direct sector depth we do not have.
Why is there no page for our specific niche?
Because the list is drawn at a level where the constraints are genuinely shared. Splitting a sector into narrower slices would produce pages that differ only in the noun, which is the pattern these pages are explicitly built to avoid.
Not sure where to start?
Describe the problem rather than the service. We will tell you what we would do about it, and whether it is worth doing at all.
Get in touch